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Vera Bradley Inc. SWOT, Financial and Strategic Analysis Report 2025

Published On: Nov, 2025
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Pages: 55

Vera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and verabradley.com, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of January 29, 2022, it operated 70 full-line and 75 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca. It also sells its Vera Bradley branded products to approximately 1,800 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana. The 2025 version of the report offers detailed insights into the company's strategies, developments, outlook and drivers. In addition to SWOT Analysis and Financial Overview, the report analyzes key projects, business description, products, services, brands, operating locations, subsidiaries and affiliates of Vera Bradley Inc..

Vera Bradley Inc. business operations across the value chain are included. Further, all major operating and planned locations, related contacts, details of subsidiaries and partnerships of Vera Bradley Inc. are also analyzed.

Detailed

SWOT Analysis of the company including key strengths and weaknesses of Vera Bradley Inc. , on which it can build its business along with potential opportunities and threats in the near to medium term future are detailed.

Key employees of the company including the management team and board of directors are listed with their designations. Further, statistics on key parameters such as employee count, organization structure etc is provided.

Financial analysis of Vera Bradley Inc. including key ratios, income statement, cash flow statement and balance sheet are provided for the company. In addition, Key historical events, summary analysis of Vera Bradley Inc. and all latest updates of the company are provided.

The 2025 version of Vera Bradley Inc. report is presented after intensive primary and secondary research processes and it presents the insights in a complete impartial and reader friendly format.

TABLE OF CONTENTS
1.1 List of Tables
1.2 List of Figures

2 Introduction to the Company
 2.1 Vera Bradley Inc.- Key Facts
 2.2 Vera Bradley Inc.- Geographic Locations
 2.3 Vera Bradley Inc.- Subsidiaries and Affiliates
 2.4 Vera Bradley Inc.- Business Divisions
 2.5 Vera Bradley Inc.- Key Employees
 2.5.1 Management Team
 2.5.2 Board of Directors
 
3. Vera Bradley Inc. Strategic Analysis Review
 3.1 Vera Bradley Inc.- Key Strategies
 3.2 Vera Bradley Inc.- Company Outlook Statement
 3.3 Vera Bradley Inc.- SWOT Analysis
 3.3.1 Vera Bradley Inc.- Key Strengths
 3.3.2 Vera Bradley Inc.- Key Weaknesses
 3.3.3 Vera Bradley Inc.- Potential Opportunities
 3.3.4 Vera Bradley Inc.- Potential Threats
 3.4 Vera Bradley Inc.- Key Competitors

4. Business Description of the Company
 4.1 Vera Bradley Inc.- Business Overview
 4.2 Vera Bradley Inc.- Operations by Segment

5 Products and Services Details
 5.1 Vera Bradley Inc.- Key Products
 5.2 Vera Bradley Inc.- Key Service Areas
 5.3 Vera Bradley Inc.- Key Brands

6 Company Developments
 6.1 Vera Bradley Inc.- Company History
 6.2 Vera Bradley Inc.- Latest Developments

7 Financial Analysis
 7.1 Vera Bradley Inc.- Income Statements
 7.2 Vera Bradley Inc.- Balance Sheet
 7.3 Vera Bradley Inc.- Cash Flow Statements

8 Competitors and Industry Analysis
 8.1 Vera Bradley Inc.- Direct Competitors
 8.2 Vera Bradley Inc.- Competitor Financial Ratios comparison
 8.3 Vera Bradley Inc.- Competitor Stock Charts Comparison
 8.4 Vera Bradley Inc.- Industry Analysis
 
9 Appendix
 9.1 About SWOTreports
 9.2 Sources and Methodology
 9.3 Contact Information

P.S.Financial Analysis will be provided only for companies reporting financial data.

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FAQ's

Gain valuable insights into the company for academic or business research purposes with this comprehensive profile. Key elements, such as SWOT analysis and corporate strategy, are included to support your research needs effectively.

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Leverage a detailed SWOT analysis to understand and evaluate your competitors' business structures, strategies, and core performance metrics. This analysis offers an up-to-date and objective perspective on the company’s strengths, weaknesses, opportunities, and threats.

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